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Web Application

Interactive ROI Calculator

A lead-generation tool with backend analytics, email automation and CRM integration that more than doubled qualified leads.

Client
Confidential (Marketing)
Year
2023
Category
Web Application
200%
More leads
45%
Conversion
10k+
Monthly users

The challenge

Marketing needed a high-converting lead magnet that did more than collect emails — something interactive that qualified prospects and fed the CRM automatically.

Our solution

We built an interactive ROI calculator with analytics, automated email follow-ups and CRM sync, turning passive visitors into qualified, tracked leads.

What we built

The pieces that solved the problem.

Interactive multi-step calculator
Backend analytics dashboard
Automated email sequences
CRM integration
Shareable result reports
A/B-tested funnels

Tech stack

Modern, proven tools — chosen to fit the job.

ReactNode.jsMongoDBChart.jsSendGrid

How we delivered

A repeatable process, refined over 150+ projects.

01

Discovery

We start with a deep-dive into the problem, users and business goals.

02

Roadmapping

Wireframes, scope and a clear timeline everyone signs off on.

03

Design & Build

Tight iterations with a working build you can try from week one.

04

QA & Hardening

Thorough testing for stability, security and performance.

05

Launch & Support

We deploy, monitor and keep improving after go-live.

The results

What changed after launch.

200% increase in qualified leads
45% conversion rate on the tool
10k+ monthly users
Fully automated lead capture

Building something like this?

Let's talk about your project — free consultation, honest estimate.